When weddings are a multi-billion dollar industry, how does one little bridal boutique stand out? For Bruce Dang, owner of Blü Ivory Bridal and Evening, the answer is a family history in the business and a focus on the young, modern bride.

In fact, just like modern brides, Blü Ivory combines the traditional with the new, even in its name. “Nowadays people like to wear ivory as a change from white,” Bruce explains. “And I took blue from the saying ‘something old, something new, something borrowed, something blue.’”

According to Bruce, “what’s important is the bride. What we give is good service and honesty. We just want them to be happy — we like to have a woman smile here.” Also smile-worthy is the store’s support of the Breast Cancer Society.

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By sabr6643

November 27, 2020

I had an absolutely incredible experience at Blu Ivory Bridal! I went to 5 different bridal shops in my wedding dress shopping escapades and can safely say that Blu Ivory was by far my favourite. The entire team was very welcoming and kind, but Madison (the manager) helped me in my appointment and was literally the BEST! She was the most attentive, understanding, and helpful salesperson I have ever met. I would definitely recommend Blu Ivory to anyone shopping for wedding dresses!

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Blü Ivory Bridal & Evening

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