The Bad Boy phenomenon began in 1955, when Mel Lastman opened his first Bad Boy store on Weston Road. Mel's branded message stated that Bad Boy was 'the place to shop' because of its great pricing and excellent service. Mel instantly became a legend in Toronto with his creative publicity stunts such as, selling two-dollar bills for one dollar – coined as the 'best two-for-one deal you could find'. Mel's charisma and great business sense was the catalyst that turned one store into an impressive chain of 40 locations across Ontario. more... See more text