Empowering
Consumer Truths

50 years and 3 generations of ownership have made Sylvestre & Co. an award-winning agile qualitative research agency with global reach.

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Through our highly intentional qualitative research designs,
we build meaningful human-scale connections

Because our 'raison d'être' is to enhance the quality of life of all our stakeholders through our immersive fieldwork and knowledge translation, creating success for our clients, their teams and their brands.

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How we do it

Trust

Excellence

Creativity

Collaboration

Our Client's Journey

Scope

Each of our Custom Learning Journey begins with cultivating a deep understanding of our client’s research and business goals to ensure we build trusting business partnerships.

Engage

A Custom Learning Journey involves building consumer empathy in a meaningful way, whether that is via online activity-based bulletin boards, ethnography, shop-alongs, journey mapping, UX, co-labs, rapid tasting workshops or traditional focus groups; the possibilities and combinations are endless ! The key is to make it an engaging collaboration for all !

Contextualize

We leverage 50 years of accumulated expertise in translating insights into meaningful actionable recommendations. As experts in providing empowering consumer understanding, we apply a deep understanding of business strategy, marketing, anthropological theory, and cultural insights to make clear sense of consumers’ stories and lived experiences.

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Experience

Meaningful understanding lies in engaging storytelling. Our Custom Learning Journeys
culminate in knowledge translation that caters to each client and project, even designing empathy labs. We pride ourselves in going above and beyond the traditional debrief to empower sound business strategies.

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Who are we ?

The heart of Sylvestre & Co. is its strong, united team. We strongly believe that we are better together and act accordingly. Always having each other's back, we know that collaborating to leverage our combined strengths makes doing what we love more meaningful to all involved.

For 50 years and three generations of owners, we have been pushing ourselves and our industry forward. Genuinely curious, never satisfied, and always looking to build deeper more meaningful connections, for us qualitative research is a lifestyle, an outlook on life that fuels our personal and professional lives forward.

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Our Awards

What do stakeholders say?

“Thank you all for a robust discussion today !! The session was well thought out and insightful so thank you Sylvestre for leading us through this exercise.”

Client

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Where are we?

Montreal

2090, de la Montagne, suite 200
Montreal, QC H3G 1Z7

Telephone: 514-284-0878

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Toronto

140, Yonge Street, suite 200
Toronto, ON M5C 1X6

Telephone: 416-860-5620

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