Locally made, consciously crafted, using only organic, Fair Trade chocolate and other quality organic and natural ingredients. We produce a full line of vegan, soy free and gluten free products.
We believe the best chocolate in the world is one that is organic, free of preservatives and artificial flavours, and does not cause harm to animals, fellow human beings or the environment. This is what you will get when you purchase Pure Lovin' Chocolate.more...See more text
If you’re on the hunt for organic, natural, fair trade, or vegan chocolates, Pure Lovin’ should be your first stop. Just a quick jaunt down Victoria’s historic Fan Tan Alley in Chinatown will take you to their small shop where you can get your hands on some of the smoothest confections in the city. They pride themselves on producing not only natural, ‘pure’ chocolates, but also in providing something everyone can enjoy regardless of dietary restrictions.