Andy Kuiper is a Certified SEO Analyst who also provides search engine marketing (SEM) services (e.g. Google AdWords pay-per-click advertising). Andy is a Qualified Google AdWords individual, and his company is a Certified Google AdWords Partner Optimizing for search has become more complex and challenging as Google and Bing compete in their quest to provide relevant search results for their users. Google's search engine algorithm, which for many years had about 128 variables, now has over 200. Recent additions include page load time, use of engagement objects, and the introduction of semantic search technology. more... See more text